“Moving Idea” is both the concept and the new institutional image of the Pershing brand. This image is the icon of inspiration to “Sogni Guida”.
Brand Identity and Integrated Communication
The outstanding project, which was distinctive in the luxury nautical sector,
was developed on all means of communication and touch-points. The Key-Visual shows a beautiful ethereal woman draped in silver running quickly over the surface of the sea. The image is the icon of Dream Guide’s inspiration. Mixed photographic techniques of body painting and illustration have been used. All this put together summarises the essential characteristics of the brand: design, luxury, elegance and performance.