"Surprising the Future"
Inspired by the concept “Moving Idea” the Pershing calendar “Surprising the future” celebrates the power of innovation. The creative development uses 12 quotations from famous people who have mistakenly interpreted the potential of ideas and inventions from human history. The images play in contrast with the quotations, demonstrating the impact these ideas have had on the world. This limited edition calendar has been sent to a carefully selected target group.
Packaging e Graphic Design
The numbered copies sent to existing and prospective clients come in specially designed metalic black pluriball envelopes. The hard cardboard casing is covered with silver leaf. “Surprising the Future” is embossed in black bas-relief.
The monthly calendar is made up of 12 different photographs, each one in contrast with the mistaken prediction. The dates are integrated with the photos with a different Graphic Design for each photograph.