Campaign B2B: "Quella"
Spreading the passion for Italian artisan gelato is MEC3’s mission. “Quella” is the new line of gelato creams with a rich and intense flavor that Mec3 has launched on the market in the “original” version – with a nutty and cocoa flavor, without added sugars – and with hazelnut in the “Praline” version. The exceptional taste is the ground of the communication concept: here is “Quella”, the answer to those who ask for an ice cream with an intense taste, and even more perhaps.
Posting and multi-subject printing
Subject: “Why were we born?”