“Karaoke” is the launching campaign of the new line prepared for MEC3 ice creams containing only carefully selected Italian ingredients. The idea is inspired by the “classics” of Italian opera, revisited in a modern version known as karaoke.
The karaoke guide video is dedicated to the individual “flavours” of the icecream and celebrates the quality, the craftsmanship and the high quality of the ingredients. Sing “Nocciola-là-là with the Karaoke video”.
Sales Force Material
For the sake of coherence, the design of the sales folder (and its label) are in vinyl.