"Free Your Sport."
The multi-subject campaign “Free Your Sport” is inspired by the Frenchman Remi Galliard’s paradoxal sporting performance and invites enthusiasts to practise their sport as freely as possible.
Press and Bill-Posting
The key to the multi-subject campaign is Spontaneity: an invitation to pracise the sport you love, taking inspiration from an extemporary situation.
Studied in “urban” circuits where at least one sales point exists, creativity has been adopted by the Swiss group Intersport as international communication.
Coherent with the identified concept, the plan for integrated communication activities has comprised non- conventional experiential initiatives which have transformed car parks into improvised tennis courts, trash bins into basket ball nets, bus quays into lanes for sprinters.