"Keep Playing"

Keep Playing is an unconventional experiential communication project studied to generate Awareness amongst tourists and visitors to Venice as well as increasing entries to the Casino.

Ambient idea

The baggage conveyors at Arrivals in Venice’s Marco Polo Airport have been transformed into gigantic roulettes and the passengers were able to place real bets by trying to guess the number that would come up to indicate the arrival position of their luggage.
All the players won a free entry to the Casino. The luckier of  the players won free dinners and overnight stays in the accommodation facilities.

The activity was supported by trade press announcements  and bill posted in the airports with connecting transport to Venice. In just a few months the number of guests at the Casino increased by 60% with an increase in revenue of 16% compared to the previous year.

Video Case History

Watch the video with details of the initiative’s success