CASINO' DI CAMPIONE D'ITALIA

"Slo-T-Shirt" App

Slo-T-Shirt is a project of interactive digital engagement studied to increase the number of “first visits” to the Casino.

App iOS and Android Ideation and Development


We have designed and developed an APP which interacts with the images of the slot machine and animates them thanks to Increased Reality

The idea makes the Hand-to-Hand promotional activities more efficient and interactive, interacting with printed images on various promotional materials and offers the first experience of games “out of context”.

As soon as the application starts, you can see the image on the hostess’s T-shirt and – voilà – le jeux sont faits. All the players win a free entry and 10 Francs’ credit. The more fortunate players win an original Slo-T-Shirt.


Video Case History

Watch the video for details of this successful initiative.