"Play on the way"

“Play on the Way” is an unconventional experiential communication project designed to  increase awareness of the Champions’ Casino and increase numbers.

Ideation and Development App iOS and Android.

The wheels of 50 taxis from Como and its surrounding cities were transformed into roulettes. Passengers can place their bets before the race and check their results on arrival.

All participants receive a free entry: the more fortunate win a dinner in the Casino restaurants and are not charged for the taxi.

Video Case History

Watch the video to see what a great success the initiative was.