"Be the change you want to see in the world."

To celebrate creativity year AdmCom has created an unconventional self-promotion initiative which has come to life through various channels. it aims at demonstrating to prospects the agency’s creativity and illustrate the philosophy that animates it

Unconventional B2B: the YOC BOX

Yoc_box contains 366 illustrated visiting cards with 366 different imaginary professions ( one for each day of 2008) all addressed to the receiver. The message on the cover was inspired by Ghandi’s famous saying “Be the change you wish to see in the world”.
The creative development of the visiting cards is an invitation to reinvent yourself every day: today “Dietologist for carnivorous plants”, tomorrow ” Butterfly valve collector “

Yoc_box has been produced in about 2000 examples and sent to a selected target of potential customers.

Video Case History

Watch the video with data on the success of the initiative.