"This Is More Than"

“This is more than” an initiative characterized by the exceptional presence of an over 20 metre yacht in the “Naviglio Grande” in Milan. In order to support the non-conventional activity, communication has been planned on dynamic bill posting (Jumbo Tram) and on the social networks. It has also been accompanied with viral content, gaming on-line, live broadcasting and proximity marketing. The event which was planned during the “Salone del Mobile” exhibition involved a specific target group, particularly Interested in innovation, design and luxury.

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